Analysis and diagnosis are key elements in the strategic planning of a company. Before defining the objectives and strategies of an organization, it is necessary to carry out a thorough analysis of its environment, its strengths, weaknesses, opportunities and threats.
The translation of the analysis and planning topic:
Internal and External Analysis:
- Internal analysis focuses on identifying the organization’s key resources, capabilities, and competencies.
- External analysis involves studying the business environment, including political, economic, social, and technological factors that may impact the organization.
Current Situation Diagnosis:
- After conducting internal and external analyses, a diagnosis of the current situation is made.
- This diagnosis helps identify problems, opportunities, strengths, and weaknesses that influence performance.
SWOT Analysis:
- SWOT analysis is a tool used during the diagnostic phase.
- It consists of four components:
- Strengths: Positive internal aspects that enable competitiveness (e.g., a recognized brand or effective personnel management).
- Weaknesses: Internal limitations that hinder competitiveness (such as poor financial management or lack of innovation).
- Opportunities: Positive external factors that can enhance the company’s position (e.g., a growing market or favorable legislative changes).
- Threats: Negative external factors that may affect the company (such as direct competition or unfavorable legal changes).
Setting Objectives and Strategies:
- With the analysis and diagnosis complete, specific objectives for the organization can be established.
- Design the necessary strategies to achieve those objectives.
The analysis and diagnosis are ongoing, dynamic processes that should be periodically reviewed and updated to align with environmental changes and the company’s performance.
